| No. | Term ID | Term | Definition (first 200 chars) | Del Term |
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1
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24
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Advertainment
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Advertainment is where advertising and entertainment converge in the powerful force
that is video. Advertainment drives audiences to action. It shocks perceptions, pulls
the heart strings and l
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2
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18
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Advertising
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Advertising is a method of persuading a target audience to buy a product. This is
usually through television, radio, print publications, the internet, posters or
billboards, but advertising ag
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3
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22
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Advertorial
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Advertorial (информационная реклама) is a newspaper or magazine advertisement
giving information about a product in the style of an editorial or objective
journalistic article.
"Today's
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4
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32
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Artificial Intelligence
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AI is the theory and development of computer systems able to perform tasks that normally
require human intelligence, such as visual perception, speech recognition, decision-making,
and transla
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5
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16
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Buyer Persona
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It is representation of people who are buying, or might buy your product.
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6
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33
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Cognition
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Cognition is typically defined as 'mental activity' as reflected in knowledge,
beliefs or thoughts that someone has about some aspect of their world
Cognition is a group of mental processes tha
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7
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34
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Cognitive state
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Cognitive state can be best described simply as your state of mind.
Examples of cognitive states:
- interestedness - the state of being interested;
- readiness - (psychology) being temporari
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8
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35
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Crowd Manipulation
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Crowd manipulation is the intentional use of techniques based on the
principles of crowd psychology to engage, control, or influence the
desires of a crowd in order to direct its behavior towa
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9
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37
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Cybernetics
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Cybernetics takes the idea of using sensing and feedback to control and
optimize performance and extends it to the universe in general.
New Cybernetics or second-order cybernetics is the cyb
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10
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11
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Dark Public Relations (DPR)
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Negative PR
Negative public relations, also called dark public relations (DPR), is a process of
destroying the target*s reputation and/or corporate identity. The objective in DPR
is to dis
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