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President - Peter Tsykov (member of The Canadian Public Relations Society)
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Theory of Subjective Probability
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Subjective probability is a probability derived from an individual's personal
judgment about whether a specific outcome is likely to occur. Subjective
probabilities contain no formal calculations and only reflect the subject's
opinions and past experience.
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Investopedia
http://www.investopedia.com/terms/s/subjective_probability.asp#ixzz49zWswIaB
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| Doc #: 51
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