
Predictive analytics is the branch of data mining concerned with the prediction of future probabilities and trends. The central element of predictive analytics is the predictor, a variable that can be measured for an individual or other entity to predict future behavior.
Predictive analytics is often defined as predicting at a more detailed level of granularity, i.e., generating predictive scores (probabilities) for each individual organizational element. This distinguishes it from forecasting. For example, "Predictive analyticsâ€”Technology that learns from experience (data) to predict the future behavior of individuals in order to drive better decisions".
p.260 Prediction with influence ============================= Eric Siegel. 2016. Predictive Analytics: The Power to Predict Who will Click, Buy, Lie or Die. Hoboken, New Jersey: John Wiley & Sons, Inc.
