President - Peter Tsykov (member of The Canadian Public Relations Society)
Neuro-Linguistic Programming (NLP)
NLP is an approach to communication, personal development, and psychotherapy created
by Richard Bandler and John Grinder in California, United States in the 1970s.

NLP presents set of rules and techniques proposed for modifying behavior in achieving
self improvement, self management, and more effective interpersonal communications.
Based on certain assumptions about how language and movements of eyes and body
affect brain (neurological) functions, NLP is similar to self-hypnosis. Its basic premise is
that to achieve any kind of success one must create rich imagery of the goal, and must
imitate (model) and internalize the appropriate behavioral patterns. Its name is derived
from how senses filter and process experience before storing it in brain (neuro), how one
uses words and symbols to create mental pictures (linguistic), and how desired habits and
attitudes become ingrained (programming).
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