President - Peter Tsykov (member of The Canadian Public Relations Society)  HOME   MESSAGES   CATEGORIES   PROFILES   FUNNELS   DIGESTS   SURVEYS   TERMS   NEWSPAPER  Term + Definition Term: Definition: Psychometrics is a field of study concerned with the theory and technique of psychological measurement. One part of the field is concerned with the objective measurement of skills and knowledge, abilities, attitudes, personality traits, and educational achievement. Human interactions: relationships, feelings, attitudes, loyalties, perceptions and engagements do not yield easily to numeric quantification. ====================== L.L. Thurstone. 1959. The Measurement of Values. Chicago & London: The University of Chicago Press  Existing Terms: ALL Advertainment Advertising Advertorial Artificial Intelligence Buyer Persona Cognition Cognitive state Crowd Manipulation Cybernetics Dark Public Relations (DPR) Emoji Evolution Freedom (Свобода) Fuzzy Set Hegemony Theory Information Policy Marketing Native Advertising Neuro-Linguistic Programming (NLP) Newsmaker Outcomes Outputs Outtakes oWTtcgwDlCJefGFr PR Measurement Predictive Analytics Press Release Profile of Preferences Promo Promotion Propaganda Psychodynamics Psychographics Psychometrics Public Information Officer (PIO) Public Relations Publicity Relationship Management Theory (RMT) Reputation ROI Sales Smart Cities Stream of Messages Theory of Information Theory of Subjective Probability Thermodynamics Tree of Categories Value Assign to Category: 1 Toronto City Hall 2 Ontario News 101 HotDocs e-Bulletins 102 iTunes         © PT News & Analytics Inc. All rights reserved