President - Peter Tsykov (member of The Canadian Public Relations Society)  HOME   MESSAGES   CATEGORIES   PROFILES   FUNNELS   DIGESTS   SURVEYS   TERMS   NEWSPAPER  Term + Definition Term: Definition: Predictive analytics is the branch of data mining concerned with the prediction of future probabilities and trends. The central element of predictive analytics is the predictor, a variable that can be measured for an individual or other entity to predict future behavior. Predictive analytics is often defined as predicting at a more detailed level of granularity, i.e., generating predictive scores (probabilities) for each individual organizational element. This distinguishes it from forecasting. For example, "Predictive analytics—Technology that learns from experience (data) to predict the future behavior of individuals in order to drive better decisions". p.260 Prediction with influence ============================= Eric Siegel. 2016. Predictive Analytics: The Power to Predict Who will Click, Buy, Lie or Die. Hoboken, New Jersey: John Wiley & Sons, Inc.  Existing Terms: ALL Advertainment Advertising Advertorial Artificial Intelligence Buyer Persona Cognition Cognitive state Crowd Manipulation Cybernetics Dark Public Relations (DPR) Emoji Evolution Freedom (Свобода) Fuzzy Set Hegemony Theory Information Policy Marketing Native Advertising Neuro-Linguistic Programming (NLP) Newsmaker Outcomes Outputs Outtakes oWTtcgwDlCJefGFr PR Measurement Predictive Analytics Press Release Profile of Preferences Promo Promotion Propaganda Psychodynamics Psychographics Psychometrics Public Information Officer (PIO) Public Relations Publicity Relationship Management Theory (RMT) Reputation ROI Sales Smart Cities Stream of Messages Theory of Information Theory of Subjective Probability Thermodynamics Tree of Categories Value Assign to Category: 1 Toronto City Hall 2 Ontario News 101 HotDocs e-Bulletins 102 iTunes         © PT News & Analytics Inc. All rights reserved