President - Peter Tsykov (member of The Canadian Public Relations Society)  HOME   MESSAGES   CATEGORIES   PROFILES   FUNNELS   DIGESTS   SURVEYS   TERMS   NEWSPAPER  Term + Definition Term: Definition: NLP is an approach to communication, personal development, and psychotherapy created by Richard Bandler and John Grinder in California, United States in the 1970s. NLP presents set of rules and techniques proposed for modifying behavior in achieving self improvement, self management, and more effective interpersonal communications. Based on certain assumptions about how language and movements of eyes and body affect brain (neurological) functions, NLP is similar to self-hypnosis. Its basic premise is that to achieve any kind of success one must create rich imagery of the goal, and must imitate (model) and internalize the appropriate behavioral patterns. Its name is derived from how senses filter and process experience before storing it in brain (neuro), how one uses words and symbols to create mental pictures (linguistic), and how desired habits and attitudes become ingrained (programming).  Existing Terms: ALL Advertainment Advertising Advertorial Artificial Intelligence Buyer Persona Cognition Cognitive state Crowd Manipulation Cybernetics Dark Public Relations (DPR) Emoji Evolution Freedom (Свобода) Fuzzy Set Hegemony Theory Information Policy Marketing Native Advertising Neuro-Linguistic Programming (NLP) Newsmaker Outcomes Outputs Outtakes oWTtcgwDlCJefGFr PR Measurement Predictive Analytics Press Release Profile of Preferences Promo Promotion Propaganda Psychodynamics Psychographics Psychometrics Public Information Officer (PIO) Public Relations Publicity Relationship Management Theory (RMT) Reputation ROI Sales Smart Cities Stream of Messages Theory of Information Theory of Subjective Probability Thermodynamics Tree of Categories Value Assign to Category: 1 Toronto City Hall 2 Ontario News 101 HotDocs e-Bulletins 102 iTunes         © PT News & Analytics Inc. All rights reserved