President - Peter Tsykov (member of The Canadian Public Relations Society)
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Term + Definition
Term:
Definition:
Sales involves most or many of the following activities, including cultivating prospective buyers (or leads) in a market segment; conveying features, advantages and benefits of a product or service to the lead; and closing the sale (or coming to agreement on pricing and services). A sales plan for one product might be different than that for another product. Sales negotiation is an integral part of consultative selling. It addresses the bargaining needs of sales professionals. It provides knowledge of how to engage professional buyers who well-schooled in procurement processes and negotiation practices that are systematic and cultural. This will enable sales professionals to bring relationship-based selling to profitable closures.
Existing Terms:
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Advertainment
Advertising
Advertorial
Artificial Intelligence
Buyer Persona
Cognition
Cognitive state
Crowd Manipulation
Cybernetics
Dark Public Relations (DPR)
Emoji
Evolution
Freedom (Свобода)
Fuzzy Set
Hegemony Theory
Information Policy
Marketing
Native Advertising
Neuro-Linguistic Programming (NLP)
Newsmaker
Outcomes
Outputs
Outtakes
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PR Measurement
Predictive Analytics
Press Release
Profile of Preferences
Promo
Promotion
Propaganda
Psychodynamics
Psychographics
Psychometrics
Public Information Officer (PIO)
Public Relations
Publicity
Relationship Management Theory (RMT)
Reputation
ROI
Sales
Smart Cities
Stream of Messages
Theory of Information
Theory of Subjective Probability
Thermodynamics
Tree of Categories
Value
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